The Power of Short Form Vertical Video

"The Power of Short Form Vertical Video"

In 2023, the way we consume video content is vastly different from just a few years ago. Gone are the days of sitting down to watch a long-form, horizontally shot video on a television or computer screen. Today, we're constantly on the go, scrolling through our social media feeds and watching short, vertical videos on our phones.

As a business owner, it's important to meet your audience where they are and to understand the most effective way to market to them. That's why short form vertical video content is quickly becoming the go-to method for businesses looking to make an impact in 2023.

But why is vertical video so effective?

For starters, it's more visually appealing. When we hold our phones vertically, we have a natural tendency to watch videos in the same orientation. Horizontal videos require us to turn our phones or to zoom in, which can be inconvenient and result in a less enjoyable viewing experience.

Vertical video also has a higher completion rate. Studies have shown that people are more likely to watch a vertical video all the way through, as opposed to abandoning a horizontal video partway through. This is especially important when it comes to paid advertising - you want to make sure that your ad dollars are being used effectively and that your message is being seen by as many people as possible.

Another advantage of vertical video is that it takes up more real estate on a person's screen.

This means that it's more likely to grab someone's attention as they're scrolling through their feed. And with the rise of Instagram and TikTok, people are used to seeing vertical videos and are more likely to stop and watch them.

But it's not just about the format - it's also about the content.

Short form vertical videos are perfect for sharing quick, engaging snippets of information. Whether it's a tutorial, a behind-the-scenes look at your business, or a promotional video, you can easily capture someone's attention and convey your message in a matter of seconds.

So, if you're looking to market your business in 2023,

consider incorporating short form vertical video content into your strategy. It's visually appealing, has a high completion rate, and is perfect for sharing quick, engaging snippets of information. With the right approach, you can effectively reach and connect with your audience in the digital world.

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